Drug & Alcohol Detox, Rehab, IOP Marketing. 10 Reasons to Hire Digital Marketing Specialists With Hands-On Experience in the Industry


Statistics show that there are more than 14,500 specialized substance abuse treatment facilities in the United States. These centers provide therapy, case management, medication, and other services to addicts. Getting an adequate number of clients to sustain a facility is a challenge for some centers.

One strategy that addiction treatment centers can use is hiring a digital marketing agency. Digital marketing agencies offer a range of services that can help detox, rehab, or sober living entities attain their objectives. Hire a reliable digital marketing agency if you want to achieve your goals. 

There are many reasons why your addiction treatment facility needs the services of a digital marketing agency. 

1. A Digital Marketing Firm Has the Right Tools 

The digital marketing industry is continuously evolving. Keeping up with developments can be a challenge for you. You may need to make significant investments that take time to yield results. New technologies may come into the industry before you get back your money. 

Digital marketing entities specialize in online marketing, and they keep up with industry developments to remain competitive. They also serve many clients making it more feasible for them to invest in better technology and tools continuously. Engaging them enables you to concentrate on your core activities while leveraging the best tools in the industry. 

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2. A Digital Marketing Agency Can Help with Website Management 

Running a successful website goes beyond just having one. You may have a website, but nobody sees it. The parameters that determine the success of your site are continually changing, and you may spend a lot of time trying to figure out how they work. 

Digital marketers are always keeping up with changes regarding how users prefer their experience on sites. Additionally, they know the industry best practices. They can ensure you have great content, your site is responsive to mobile, you leverage local SEO, and your site has an excellent user experience. Website design and management services enable your site to perform well and attract clients. 

3. Traditional Advertising Is Expensive and Difficult to Quantify 

Radio, print, billboards, and TV were everything you needed for a successful marketing campaign a few years back. Addiction treatment facilities were using them successfully to reach out to addicts. However, they are not as effective as digital marketing. 

Rehab centers can use digital marketing to run targeted campaigns that improve their odds of success. Using different data of prospects available can help you organize your campaigns. You will know how to frame messages for different segments. Targeting candidates can ensure you attain the results you desire in a short period using minimum resources. 

4. A Digital Marketing Agency Can Help You Find People Looking for Your Facility 

A significant number of addicts are looking for addiction treatment centers through search engines. These individuals can be potential clients for your facility. Algorithms of search engines are combing through different platforms to provide relevant feedback to their search queries. 

These search queries could be getting results showing you are ready to help these individuals. You can leverage search engines to get clients for your business. Digital marketing agencies know how these search engines work. They can help you connect with individuals searching for your services. 

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5. A Digital Marketing Firm Can Help You Benefit from Google My Business Optimization 

Google Maps Optimization or Google My Business (GMB) Optimization is an excellent way to attract local clients. However, running a successful local SEO campaign is not that easy. Additionally, some addiction treatment centers are yet to list their facilities locally. 

Digital marketing agencies can help you get the best out of listing on Google Maps. Once they list your facility, they can help you have crucial details on your profile and optimize your listing. These services enable your listing to yield the expected outcomes. 

6. Pay-Per-Click (PPC) Marketing for Addiction Treatment Facilities is Competitive 

If you are struggling to get the clients you need via organic search, PPC marketing can present an avenue to meet your objectives. PPC marketing involves you paying search engines so that they can show your website on the first page of search engine results. However, paying them does not guarantee you will appear on the first page. 

A digital marketing agency can ensure you get your rewards from PPC marketing. Competition can drive up the cost of being on the first page. The agency can help you get the best outcome while spending little money. They will identify the best opportunities for you and allocate your budget to last the targeted period. 

7. Strategic Social Media Presence Is Essential 

Many people use social media for various reasons. Some people are sharing their experiences, connecting with people in similar circumstances, or writing reviews of distinct businesses. All these activities can help your center. Having the right social media presence is critical for you. 

A digital marketing agency can ensure you have a social media presence that supports your goals. They can help you build your brand online, get positive reviews, engage prospective clients, or post captivating content. Their expertise and understanding of industry best practices can ensure you achieve your goals without spending a lot of resources. 

8. A Digital Marketing Agency Can Help Your Email Marketing Campaigns 

Building a dependable email directory and getting people to open promotional email messages is no easy achievement. Many people have given up on this form of marketing, but it is still a reliable source of clients. Your campaigns must be strategic to rip from email marketing. 

A digital marketing agency can help your addiction treatment facility gain from email marketing. They can tailor your campaigns to suit your target audience. Additionally, they will work on your subject line, schedule texts, curate content, and craft a call-to-action that ensures you get your subscribers to perform specific undertakings. 

9. A Digital Marketing Agency Can Help You Track Your Results 

Tracking your performance is crucial for any marketing campaign. You can know whether your efforts are yielding the expected outcomes or you need some changes. For example, knowing the clients that you get from a specific campaign can help you see whether it is successful. Obtaining and analyzing different metrics can be challenging. 

A digital marketing agency can design an accurate system to track vital metrics. They can track measurements which inform you of the effectiveness of your efforts. 

10. A Digital Marketing Firm Works with Various Industry Professionals 

Successful digital marketing campaigns often involve several experts coming together to achieve set goals. These specialists can include web developers, web designers, data analysts, SEO consultants, and content strategists, among others. These individuals play different roles, which could be essential for your campaign. 

A digital marketing firm works with these different individuals. Specialization guarantees each person is the best at what they do. As your digital marketing will require many strategies, a digital marketing firm ensures you get everything under one roof. 

Get Digital Marketing Services from Sober Consultants 

Founded by John F. Moriarty III, Sober Consultants leverages his background and contacts to deliver reliable services needed by addiction treatment facilities. John has vast experience working with different addiction treatment facilities across the country. Sober Consultants has offices in Ridgewood, New Jersey. 

Sober Consultants has experience spanning more than 12 years in the addictions industry. John himself is living a life free from drugs spanning more than two decades. We offer different services to addiction treatment facilities and addicts. These services include digital marketing, treatment guidance, recovery coaching, public speaking training, business process optimization, branding, and corporate identity. 

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If you are planning an intervention, we can help you organize it. A planned intervention has a better chance of being successful than one that you do not plan. We can link you up with an interventionist from John’s extensive contact list and guide you on what to do during an intervention. 

Final Word 

Working with a digital marketing agency can be an excellent way for an addiction treatment facility to achieve its goals. These firms leverage the latest tools and practices to conduct campaigns that yield the expected outcome. They have different specialists that work together to ensure you get value for money in your diverse digital marketing efforts. 

Sober Consultants is a reputable firm offering different services, including digital marketing. We provide essential services needed by addiction treatment facilities and addicts. Reach out today to find out how we can be of service to you.
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