Branding and Corporate Identity
About 85% of small businesses have a poor logo and corporate identity – meaning it delivers a neutral or negative brand promise. You’ve heard the saying that we have only one chance to make a good first impression. In 21 century and online we can rephrase it as “you have one chance and not more than 40 sec to make a good impression”. People are too overwhelmed with data, that the attention span right according to the researchers is about 40 sec. It means you have a bit more than half a minute for intrigue a visitor to stay or to move to the competitor.
Your visual branding appears on everything from your company website to your physical POS materials and logo on your business card. It is, for all intents and purposes, your company’s corporate identity. At Sober Consultants, LLC a team of professionals will help you to stand out creative but professional, consistent, reasonable and, what is also important, affordable.